Google Ads Management
Google Ads Management
We make your brand show up at the right place at the right moment
AdWords, Google Ads, Bing Ads, Baidu or Yahoo Japan. Search Engine Marketing Specialists in Bangkok, Thailand.
1500 THB FREE on Google AdWords after you spend the first THB 1500. Special promotion from Relevant Audience to new clients with no AdWords account.
Search Marketing Agency in Bangkok, Thailand
Relevant Audience is a digital marketing agency, in Bangkok,
that can help you set up a successful search ads marketing campaign which will specifically target people who are actively looking for your product. We specialize in Google ads campaign management, by far the best approach to improve business performance and make sure that your company search ads rank high up in Google. Accordingly, your potential clients will never have problems finding you, as your relevant keywords will be shown in the right place and the right time.
We reach this goal by formulating a befitting list of keywords relevant to your product or services, as well as enticing to your customers, and by overseeing the campaign to achieve the desired results. With data-driven Google Ads services, Relevant Audience puts at your disposition a professional team of AdWords managers who will provide you with access to more likely customers than you ever had before, putting your product on the direct track of millions of searchers with the highest desire to get a deal done.
Are you already using Google Ads in house or outsource to an agency?
We do a free review of your account and check more 30 key points of the account.
Benefits of Relevant Search Ads
Everything is measurable
Assigned Account Manager
Visibility in other Channels
Frequently Asked Questions
Pay Per Click (PPC) Vs. Search Engine Marketing (SEM)
PPC marketing is as it sounds where you Pay Per Click. It is more a generic term now used but there are various options which include literally paying per click or paying per view or by impressions (calculated by the thousands).
SEM is the broader range of marketing options where you can pay to advertise including Google, Bing and other platforms. Search Ads, Display, Youtube and Shopping Ads all form parts of Search Engine Marketing.
As a Digital Marketing Agency, we can help you excel in all of these SEM channels.
Where Can I See My Ads?
Google will determine and show your Ad when it’s relevant to the searcher. Depending on the search query being performed, along with how much you are willing to bid for the position along with other factors including the Ad, your website and the user experience, your Ad may show anywhere between page one and three.
Google Display Network
Currently Google notes that the Google Display Network is a ‘group of more than 2 million websites, videos and apps where ads can appear.’ Reaching a huge audience worldwide, your business can appear in your targeted locations on specific websites or on websites that are relevant to your audience.
Match Types in Google Ads
There are ways for keywords to potentially show your ads when someone is searching.
Exact Match – This allows us to target very specific keywords. These could be keywords that are offering a very specific product or service or could be for a very specific keyword that you want to place emphasis on in your camapign.
Broad Match – As its name suggests, google will determine if a persons search is relevant to the keyword specified. Ads could trigger due to relevant search terms or search terms with a similar intent being used by the user or spelling mistakes.
Phrase Match – Trigger your ads when a phrase is searched for. It’s more flexible than exact match however not as broad. These are still quite specific and ads will not display even if the searchers use words with similar meanings.
Negative Match – This is where you can get specific and negate keywords. This is especially important during the ongoing campaign optimisation process. There are many reasons to negate keywords. Some being similar to what you offer but not quite right. For example, if you offer a specific service that people tend to try and perform themselves, then you may want to negate ‘how to…’ if not you could waste your money on people trying to learn how to rather than actually calling you for your service.
Tracking Goals & Conversions
There are different goals that can be tracked in Google Ads campaigns. Commonly tracked are:
- Sales – If you are an ecommerce business, you can track which clicks and keywords have generated your sales.
- Form Submissions – When customers make an inquiry by form submission
- Emails – If someone clicks on your email link on the website
- Chats – If a customer engages in your online chat
- Phone Calls (Paid) – You can engage in a third party call tracking service. We have partners in the industry that can provide this type of service. Talk to us if you are not familiar with the free and paid options and we are happy to help guide you in the right direction.
- Subscriptions – If your goal is to build an email list or subscriptions, we can track these form submissions as goals to gage campaign performance.
How much does Google Ads Cost?
You can elect how much you want to spend in Google Ads. It could be as little as a few Thai Bahts a day to a few thousands or more but there are many factors that can affect your budget considerations including:
- Your Audience
How big is your audience and how wide is your reach? Some industries or businesses are very niche which means a smaller audience and a potential smaller budget requirement.
- Your Locations
How far and wide are you trying to target? If you are trying to push ads to the whole country rather than a single state or city.
- Your Competition
All industries are competitive in their own right. Some industries are willing to pay more per click either because of natural competitiveness or because of the size and style of jobs and contracts won a as a result.
Your Google Ads manager will grow and evolve with your advertising campaigns based on your goals and advertising budgets. A tailored strategy constantly under review and optimisation is needed to ensure performance and successful campaigns.
Why are Ads Important to a Business?
As search engines have evolved over the years, people’s attitudes have with it. When Ads were new to search engines, there was stigma around those advertising but over time search engines like Google continue to improve bringing the best experience to its users. This means landing users on websites which are relevant to the searchers intent, Ads which are not misleading and websites that are legitimate. In gaining users trust in Paid Ads, it has given opportunities for businesses to be seen.
Remarketing with Google Ads
Utilising one or the combination of the Google Display Network, Shopping, Video (Youtube) and Search, your ads can remarket to visitors who have visited your site. This is done by placing a ‘cookie’ which is a little bit of code on your website.
Using a remarketing strategy reminds your potential customers about your brand. With so many websites available and users checking multiple sites for products or services, it could be the case of ‘out of sight, out of mind’. This keeps you at the forefront of the consumer.
Tracking Campaign Progress
There are different ways to track campaign progress depending on our goals. What we tend to find is those working with an agency either need a lot of reporting or very little because depending on the company structure and size of the business, a corporate entity naturally needs in depth reports to analyse and understand different aspects of their campaigns. A small business or even SME traditionally understands how well their campaigns are performing based on the inquiries and sales performance.
Can My Business Advertise in Google Maps?
The ads that appear in Google Maps and on search results in the map section are facilitated through Google Ads using Ad Extensions. There are some caveats including needing your Google My Business to be established (and highly recommended to keep up to date) and with an active search campaign running. Note that currently it is not possible to target only maps independently of search and it is not possible to show an ad on maps every single time. Google will determine when your ad is relevant and eligible to display in google maps but we will ensure all steps are taken to give opportunity for Google to show our Ads in maps if this is one of your campaign goals.