Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Facebook AdsFacebook algorithm 2026: what changed and why your campaigns went quiet
Same campaigns, same creative, weaker results every month. This is a diagnosis of Meta's delivery system: the five parts that decide who…
SEOWhat an SEO agency actually does and which businesses genuinely benefit
An SEO agency covers technical, content and off-site work on organic search. Here is what sits inside each service, which eight business…
eCommerce MarketingWeChat for Thai Brands: What Ads on WeChat Actually Cover
A practical map of WeChat's five ecosystem parts, how Chinese user behavior differs from LINE, and the ad formats that fit Thai…
SEO8 Signs Your Website Needs an SEO Audit Right Now
Traffic drops, vanishing rankings, and a growing pile of Search Console errors are not random. Here are the 8 signals that tell…
Social Media MarketingLINE MINI App explained: how it differs from LIFF, a chatbot and a native app
A LINE MINI App is a web application that runs inside LINE, so nobody has to install anything. Here is how it…
YoutubeYouTube will label brand deals creators do not declare
YouTube set out four changes to how sponsored videos are declared, labelled and restricted on 3 September 2026, including automated systems that…
SEOMueller calls sitemap cache busting a bad idea, and says nothing about crawl frequency
Search Engine Journal reported on 2 September 2026 that John Mueller called it a bad idea to add daily cache-busting parameters to…
geoAI Mode on Gemini 3.8 Flash is showing fewer citations, and Google calls it a bug
Search Engine Roundtable reported on 3 September 2026 that AI Mode running Gemini 3.8 Flash cites and links to sources far less…
SEOMueller on the disavow tool: it does have effects, but it has its place and time
Search Engine Roundtable reported on 2 September 2026 that Google's John Mueller told a site owner the disavow tool does have effects,…
geo23% of AI-referred shoppers leave for a rival after a bad site visit, Contentsquare finds
Contentsquare surveyed 2,000 consumers in the United States and France and found only 3% would buy when an AI recommendation is followed…
eCommerce MarketingAI Mode shows the same products at prices 21.6% higher, a 2 million listing study finds
Productrise tracked more than 2 million product listings across 23 days in August 2026 and found that when the same product appears…
Google AdsJudge rejects AdX divestiture, accepts behavioural remedies in DOJ ad tech case
Judge Leonie M. Brinkema refused the AdX divestiture and every other structural remedy the DOJ sought on 2 September 2026, accepting most…
SEOWhat Long Tail Keywords Are and How to Find Them in Thai
Long tail keywords are long, specific queries with lower volume and much clearer intent. Here is how to find them in Thai,…
SEOWhat E-E-A-T Is and How Much It Actually Affects Rankings
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It comes from Google's guidelines for human quality raters, not from the ranking systems.…
General topicsEmail Marketing Pricing: What Actually Drives the Cost
Email marketing pricing depends on the charging model you pick, how often you send and how big the scope is. Here is…
eCommerce MarketingWhat Is Live Commerce? A Practical Guide for Thai Sellers
Live commerce puts the cart and the checkout inside the live stream itself. Here is how it works on Thai platforms, what…
analyticsA preprint says a standard mix model overstated paid search ROAS by 2.5 times
A simulation study posted to arXiv on 21 August 2026 found a standard marketing mix model reporting 10.61x ROAS for paid search…
SEOGoogle publishes the rules for licensing its European search data
Google's documentation for the European Search Dataset Licensing Program, updated on 31 August 2026, turns July's DMA decision into eligibility thresholds, sample…
Social Media MarketingInstagram will limit the reach of unlabelled AI profiles
Instagram said it will limit the reach of profiles that feature an AI-generated person without the new AI generated profile label. That…
AIChatGPT is now a very large online search engine in the EU
The European Commission classified ChatGPT as a very large online search engine under the Digital Services Act, the first AI chatbot to…
eCommerce MarketingThe FTC says Amazon charged advertisers their own bid 79 percent of the time. The lesson is about auctions, not lawsuits
A 181-page FTC complaint filed on 31 August 2026 alleges Amazon applied an undisclosed soft reserve on top of its ad auction…
geoGoogle's AI opt-out control is now live on every site, and the report still has no clicks
Google has finished rolling out the Search generative AI control to every website worldwide. The report that came with it still carries…
YoutubeYouTube lets creators tag Amazon products for commission, in a programme Thailand already has
YouTube has expanded its US shopping affiliate programme to let eligible creators tag Amazon products and earn commission. The Amazon piece is…