Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
eCommerce MarketingWhat Is Cross Selling? Cross Selling vs Up Selling for Online Shops
Cross selling offers what goes with the item in the cart. How it differs from up selling, where to place offers, how…
Content MarketingWhat Is a Tagline? How It Differs From a Slogan and How to Write One
A tagline is the short line that stays with your logo for years. How it differs from a slogan, how to build…
Digital MarketingBuilding a brand: a readiness checklist, 5 practical steps and lessons from known brands
A seven-item readiness checklist, five brand-building steps with deliverables and common mistakes, a brand consistency audit, and what IKEA and Coca-Cola's own…
Web DesignWeb design styles by business type: pros, cons, ideas and templates
Six web design styles matched to the businesses they suit, how each handles layout, type, colour and menus, their trade-offs, where to…
eCommerce MarketingAmazon pitches Thursday Night Football as a gateway to its DSP and a retail upsell
Digiday reports Amazon uses Thursday Night Football to pull non-endemic brands into Amazon DSP and to sell endemic brands like Colgate a…
analyticsApple explains why Safari 27 blocks email-based identity resolution
Apple's WebKit team says Safari 27 blocks identity resolution firms that turn login and newsletter emails into cross-site tracking IDs, at domain…
metaMeta strikes 'train' from its 30 October Commercial Terms crawling clause but keeps the right to crawl business websites
Meta has removed 'train' from the crawling clause in its Commercial Terms, effective 30 October 2026. The right to crawl pages associated…
metaMeta lets advertisers set an age range and gender for each ad creative inside one ad set
Meta launched creative audience pairing for Marketing API partners on 19 October 2026. Each creative can carry its own age and gender,…
geoAI search tools cited a made-up concept within a week, Fudan University paper finds
Fudan University researchers posted about a fictional 'Cactus Gravity Protocol' on sites AI search tools cite often. Eight of 10 tools cited…
Google AdsGoogle tests ads in AI Mode for users who connect Gmail and Photos through Personal Intelligence
Search Engine Roundtable reports that Google told Search Engine Land on 16 October 2026 that it is testing ads in AI Mode…
Google AdsGoogle Ads Experiments: How to Test Campaign Changes Properly
How Google Ads experiments work, from custom experiments and ad variations to traffic splits, experiment sync, the blue significance asterisk and applying…
Google AdsGoogle Ads Sitelink Assets: Limits, Levels and Dynamic Sitelinks
How Google Ads sitelink assets work: display limits by device and campaign type, text limits, how account, campaign and ad group levels…
Tiktok AdsTikTok Ads vs Facebook Ads: Structure, Targeting, Pixel and Creative Compared
How TikTok Ads and Facebook Ads differ in campaign structure, objectives, targeting, placements, creative formats and pixel measurement, using only what each…
Youtube AdsYouTube Shorts Ads: Campaign Types, Specs, Billing and Best Practices
Which campaign types run YouTube Shorts ads, the vertical specs, how TrueView views are counted on Shorts, and how Shorts compare with…
Tiktok AdsTikTok Algorithm: How the For You Feed Picks Videos and Why Views Drop
How the TikTok algorithm ranks the For You feed, which signals weigh most, why videos stall, and what it means for Spark…
Content MarketingHow to Make a Content Video: Platform, Script, Hook and AI Tools
A production guide to content video: choosing the platform, keeping an idea bank, writing a two-column script, the 3-second hook, shooting for…
Web DesignMake a logo yourself with free tools: steps, limits, rights and files
A practical DIY logo guide: which free tools build vector logos, the step-by-step process, six tests, the limits, copyright and trademark checks,…
Google AdsWhat is GDN: partner network, ad mechanics and remarketing after the move to Demand Gen
The Google Display Network stays, but the Display campaign type is moving into Demand Gen. Here is what the GDN is, how…
Digital MarketingCitizen Lab: targeted ads from a Google-listed vendor delivered Candiru spyware
Citizen Lab says an ad vendor listed by Google and IAB Europe since 2020 used targeted ads to deliver Candiru spyware to…
geoChatGPT citations study: Google and OpenAI's API recover only about a quarter of cited URLs
An arXiv preprint from NUS and Xi'an Jiaotong University shows Google results and OpenAI's Responses API recover only about a quarter of…
SEOSEO Report: What to Include, How to Read It and Build It
A practical guide to the monthly SEO report: the KPIs that matter, why Search Console and GA4 numbers differ, how to read…
Tiktok AdsTikTok SEO: How to Rank in TikTok Search (and on Google)
How TikTok SEO works: keyword placement in captions, on-screen text, speech and hashtags, keyword sources, TikTok videos on Google, and measuring search.
SEOWhat Is Organic Search? Organic vs Paid, GA4 and Search Console
Organic search is unpaid traffic from search results. How it is earned, how it differs from paid search, and how to measure…