How Relevant Audience helped Foodpanda Achieve Success in the Delivery Platform Market

Among all the intense rivalry in today’s market, it’s crucial for companies to expand their client base. Another challenge for digital marketing agencies is getting their client’s messages across to the relevant people.

To resolve this issue, we gathered a target demographic that would be interested in Foodpanda’s brand and promotions, broadening the brand’s target audience beyond its current demographic. And aid in promoting Foodpanda as a one-stop service for influencers and artwork to evolve into a greater app than other delivery platforms on the market while keeping the strengths that are localized brands to communicate thoroughly to all groups of consumers in Thailand. Offer the kinds of deals and specials that people in each location are most interested in.

Although Foodpanda is currently a strong brand in the delivery platform market, due to the COVID-19 epidemic and the global economic recession, it has become a challenge to make the brand memorable to a new customer base.

Based on the problems obtained, Relevant Audience has planned and executed campaigns through influencer marketing and advertising campaigns, as well as pay-per-click (PPC), which we specialized in. Our experience in planning marketing strategies provides the brand with the approach that best suits their needs. At the same time, it can effectively triumph over competitors in the market by using different methods. It also helps to open up new perspectives for the brand and control the budget in accordance with the agreement without budget escalation.