How Relevant Audience Helped Centara Achieve 277% Increase In Conversion Value

Online business is crucial for Centara, with 20% of revenue driven directly through the website. To grow their revenue, Centara seeks online advertising solutions. However, they have faced challenges in varying performance, and the results were not as transparent as they would prefer.

Relevant Audience was tasked to create a solution to support Centara in developing online marketing strategies, to boost direct bookings and maximize revenue.

By learning more about Centara, their needs, and their target audience segment, we were able to design an effective online marketing strategy. With highly segmented consumers in order to increase brand awareness, direct brand websites, drive aggressive targets, and many more. Also, our plan has sped up Centara’s reach to their goals and achieve the best actions during key times to set up for long-term success.

At first, they felt like small fish in a big pond with a lack of needs and objectives until they met us. Relevant Audience could help Centara drive the area of business and make a big difference in driving effective results. With an aggressive social marketing & advertising strategy paired with a conversion-focused website, conversion rate optimization, website and landing page design, SEO, display advertising, and other channels, Centara was able to achieve an exceptionally high rate of growth for consecutive years to meet long-term goals.