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How Relevant Audience Helped a Car Insurance Broker Achieve 1st Page Google Rankings in Just 4 Months

Arrow Up1st Page Google Rankings
Arrow Up4 Months to Achieve Results
Arrow Up80% SEO Issues Resolved
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Introduction

With last year's pandemic situation, many businesses were heavily affected by it. Car insurance brokers in Thailand also faced a challenging interval.

Due to an 18.1% decrease in car sales in Thailand in 2020, insurance brokers, such as our client, were severely affected, with no new customers, no sales, and the business getting grim.

So, how did we help our client, a car insurance broker, reach the 1st result page of Google in 4 months!?

Relevant Audience, an SEO Services provider in Bangkok, was contacted by a car insurance broker in September 2020. Their goal was to be on the 1st page of Google search results. In this SEO case study, we will look at how Relevant Audience achieved that goal.

Problem & Challenges

SEO
Strategy
Analytics
Paid Media
Web Development
Performance Creative
One of the most challenging tasks was to bring their website to the 1st page of Google search results. Although it may sound simple, insurance-related keywords are in high competition due to their search volume of over 30 million, making it more difficult to climb up the rankings.

On top of that, the high-competition keywords, combined with the limited 6-month period, posed a formidable challenge for both the client and Relevant Audience.

Results

After analyzing the client's website, we found 7.9% duplicated Meta Titles, 8.5% duplicated Meta Descriptions, and 80% missing ALT Tags, along with insufficient content and linking domains.

Our team implemented comprehensive On-page and Off-page SEO strategies, including fixing meta data, optimizing landing pages, creating targeted content, and building high-quality backlinks with DA over 30.

Through thorough analysis and precise strategy implementation, we achieved the client's goal of reaching the 1st page of Google search results in just 4 months - faster than the initial 6-month estimate.
1stPage Google Rankings
4Months to Achieve Results
80%SEO Issues Resolved

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