Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
SEOSEO content brief: what to include, a template and common mistakes
What goes into an SEO content brief, how to read the results page first, and how to plan headings, entities, links and…
SEOFeatured snippets: what they are, how Google picks them and how to qualify
How featured snippets work, what Google says about choosing the source, how to format answers, how to block snippets, and how to…
analyticsGoogle Analytics dashboard: how to build one in GA4 and when to use Looker Studio
A step-by-step guide to the GA4 dashboard builder: which cards to use, who can see published dashboards, the 15-card limit, and when…
Youtube AdsYouTube frequency cap: where to set it and how to read actual frequency
Where to set ad frequency for YouTube campaigns, why Demand Gen cannot cap it, how impressions and views differ, and which report…
Google AdsValue-based bidding in Google Ads: what values to send and when to switch
What Maximize conversion value and Target ROAS need from your conversion values, how to price leads honestly, and how to test the…
Google AdsGoogle Ads placement exclusions: levels, lists, apps and limits
Where Google Ads placement exclusions apply, account vs campaign level, exclusion lists, finding placements that served, excluding apps, and the limits.
Google AdsGoogle Ads conversion delay: why recent days look worse
Google Ads credits conversions to the click date, so recent days always look worse. How conversion delay works, which columns show it,…
Tiktok AdsTikTok's Q5 playbooks: lower CPMs claimed, Smart+ budget rules set
TikTok's 2 November 2026 Q5 post and playbooks say CPMs fall after November and set Smart+ budget floors of 10 to 50…
analyticsGoogle Analytics adds Data Manager (beta) with a data connection map
Google added Data Manager (beta) to Google Analytics on 6 November 2026. Here is how the data connection map works, which side…
SEOThai-language SEO: word segmentation, spelling variants, URLs and bilingual sites
What Google documents about Thai-language SEO and what it does not: segmentation, spelling variants, URL slugs, title length, bilingual sites and keyword…
Youtube AdsYouTube video size guide: video, thumbnail, banner and ad specs
Every YouTube size spec in one place: 16:9 video resolutions, Shorts, thumbnails, the channel banner safe area, ad length rules and upload…
AIOpenAI Images 2.6: faster generation, GIFs and two new API models
OpenAI's Images 2.6 adds GIF animation, 50% faster generation and two API models. What it changes for ad creative, and what the…
geoNew York Times sues Brave over its 30-billion-page index and a crawler that follows Googlebot's robots.txt rules
The New York Times filed suit against Brave Software in New York on 2 November 2026, alleging Brave sells its scraped search…
metaMeta pauses its new Commercial Terms and ad terms that were due on 20 November 2026
Meta has paused its updated Commercial Terms, Self-Serve Ad Terms, Product Catalog Terms and Ad Creative Generative AI Terms. The 20 November…
SEOGoogle Maps puts Message next to Call: November Small Business Bulletin
Google's November Small Business Bulletin moves the Message button next to Call on Google Maps, says Business Profile in Gemini is rolling…
AIEU court adviser: when Gemini answers can infringe press publishers' rights
In the first generative AI case at the CJEU, Advocate General Szpunar says chatbot answers infringe press publishers' rights only via unlawful…
Google AdsGoogle Ads Creative Drop #2: Gemini Omni 1.2 video arrives in Asset Studio
Google Ads Asset Studio now generates horizontal, vertical and square video with Gemini Omni 1.2. Google also claims 15 languages for AI…
geoOpenAI reportedly building a "Claim your business in ChatGPT" hub with mention and click charts
Marketplace Pulse founder Juozas Kaziukėnas spotted a Claim your business in ChatGPT banner on 6 November 2026, tied to a Business Hub…
eCommerce MarketingAmazon's Alexa for Shopping now takes orders by text message, with Sponsored Products in the replies
Amazon now lets invited US customers text Alexa for Shopping to search, compare and buy. Digiday reports Sponsored Products in the replies,…
Facebook AdsFacebook Live Video Ads: How to Promote a Live Stream Before, During and After
Three ways to advertise a Facebook Live, how to schedule the ad before you go live, where it shows during and after…
analyticsGA4 DebugView: How to Turn On Debug Mode and Test Events
GA4 DebugView shows what one debug device sends to Analytics, event by event. Here is how to turn it on, fix an…
Facebook AdsFacebook Marketplace Ads: Placement, Specs and Setup Guide
Facebook Marketplace ads run inside Marketplace from Ads Manager, always paired with Facebook Feed. Here is how to set them up, what…
Facebook AdsFacebook Carousel Ads: Specs, Setup and Card-Level Results
Facebook carousel ads show 2 to 10 swipeable cards in one ad. Here are Meta's specs, how to build one, what card…